Resources Library by ANA

What is the value of our car?

This paper explores ways of using value based segmentation to position car brands and models. It shows that both domain specific variables and general human values can be matched in a model that describes what car buyers seek in cars and how this...

Catalogue: International Automotive Marketing Conference 1998

Authors: Gerton Poot, Fred Schipper, Charles Engelaar

Company: Trendbox B.V.

June 15, 1998

Analysis of actual and potential customer of mobile communications In Italy

This report offers evidence on the practicability and corporate efficacy of one approach to the analysis of socio-cultural factors influencing mobile phone use. 1 > Our survey enabled us to draw a general map of attitudes to cellular telephony...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Authors: Maurizio Soverini, Simonetta Armato, Mirella Belotti, Concetta Perone, Mario Fumi

Company: TIM (Telecom Italia)

June 15, 1998

Using marketing models for new product development in Asia Pacific

Unilever has actively launched new brands in the Japanese market as well as maintaining and expanding its presence in other Asia-Pacific markets. At the root of the approach has been a combination of using internal expertise in marketing techniques...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling

Authors: Roger M. Brookin, Oscar Schneersohn

June 15, 1998

A consumer choice simulation model

The research concept described in this paper is, in fact, built upon the notion that if we can make measurements in these three areas and if we can develop a reasonably precise understanding of how they relate to consumer behaviour then we find...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling

Author: Alan Frost

June 15, 1998

An experiential approach to new product development and testing

This paper describes the benefits of using consumer laboratories rather than traditional market research approaches to more accurately predict customer purchase behavior. This approach has proven particularly valuable in new product development and...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Authors: Barbara Hisiger, Pradeep Bansal

June 15, 1998

The case of Russia

This paper is based on research conducted in Russia during its transition to a more liberal economic and political system. The data cited are taken from VCIOM nationwide surveys and polls conducted in 1989-1997. Russia shares most common features of...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Yuri Levada, Alexey Levinson

September 1, 1997

Loyalty cards

In the United Kingdom, the retail loyalty card market has become highly developed within a very short space of time. Whilst several retailer schemes have existed for a number of years, it has been the relatively recent launch of loyalty card...

Catalogue: Seminar 1997: The Changing Retail Scene

Author: Rowena Patterson

Company: Ipsos MRBI

June 15, 1997

Freeing yourself from the customer satisfaction straightjacket

Growth in companies seeking to determine whether customers are satisfied with products and services is, of course, to be commended. However, many of the customer satisfaction vehicles currently being used have become a straightjacket’ that limit...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: David Smith, Aunia Grogan

Company: DVL Smith Ltd

June 15, 1997

Are you ready to shop on-line?

This paper is based upon the experience of the authors in researching general and specialized retailing and consumer behaviour, on related research projects in other countries and on a research program regarding the Internet Consumer, whose aim was...

Catalogue: Seminar 1997: The Changing Retail Scene

Authors: Carlos Liz, Rui Almeida

June 15, 1997